Brands need to get their inspiration from political movements.

May 30, 2024

Political movements need to think more like brands (and brands need to think like political movements). That's the essence of our latest article on JNS, titled "Building a Movement for Jews and Israel in a War of Feelings".

Read the full article HERE.

Building a movement is dramatically different from a traditional marketing campaign. The movement strategy always wins over buying paid ads to push your message. Brands might want to reconsider their marketing approaches in light of movement building strategies.